ASUOP A&E
ASUOP A&E (ASSOCIATED STUDENTS OF THE UNIVERSITY OF THE PACIFIC, ARTS & ENTERTAINMENT) STRIVES TO CREATE LIFE-LONG MEMORIES THROUGH EVENTS AT PACIFIC.
Promoted in November 2025, my role as a Marketing Coordinator has been the most rewarding job in my professional career. With this role, I plan, create, and facilitate all marketing for our various on-campus events—ranging from cultural events to school-wide concerts and everything in between. My experience as a past event programmer has helped me connect with each programmer to find how we can tailor all the promotions to achieve the best turnout possible. I have created a brand new organizational system to improve transparency and efficiency, transformed A&E goals and aesthetic, and curated a safe, collaborative space for all team members.
Within my 7 months as an A&E Marketing Coordinator, I have designed and executed the marketing for 19 events. Ranging from open mics, concerts, and cultural events. Within these 19 events, I have designed 250+ unique deliverables, generated over 850,000 views on our Instagram account, and broken attendance records. From physical marketing, digital marketing, and merchandise design, I have done it all. Want to check out what I have been doing? Scroll down below to see just a small portion of what I have done!
MARKETING COORDINATOR
Tigerlands, ASUOP A&E’s biggest events and the largest University-wide concert, was one of the most rewarding and challenging things I have ever had to work on. It took a lot of work, but getting to work with artist teams for our performers, Mustard and DJ Mandy, was transformative. Starting to ideate over this event in January, I knew I wanted a theme that could be translated throughout the whole event. We landed on Carnival as the theme – inspired by vintage circus posters, Panic! At The Disco’s first album, and classic carnival motifs. After connecting with one of the co-chairs, Sophie Kipp, we were able to line up the deliverables, from merch, Instagram posts, a 15 ft banner, and more.
The campaign was launched with a four-part reel campaign, with the storyline made up by me and Sara Bakken (an event programmer). Sara, who was the director and editor of the series, energized the students, resulting in over 56,000 views on Instagram across all the videos. While Sara worked on that, I got to work on the graphic side. Creating over 50+ deliverables for this side of the campaign alone. There was also the matter of creating the merchandise for this event. Though our budget was small, I tried to make sure the students were able to receive as much as possible, for free. We landed on 45 tiger plushies, 100 sticker sheets, 30 posters, 420 t-shirts, 99 bandanas, and 90 baby tees. All come with their own design. Besides working on staff merchandise, merchandise design was still very fresh in my mind.
Over a month from the start of the campaign to the day of Tigerlands, we generated over 570,000 views on Instagram alone. The highest this organization has seen. This translated into real-life numbers, as the attendance for Tigerlands surpassed 2,000. Setting a new record and increasing attendance by 66% from the previous year. While managing a $7.4k+ budget, we gave out all 784 pieces of merchandise and created 60 marketing materials for digital and print. While marketing guest tickets, we were able to generate $8k that went right back into A&E’s pocket, aiding us in future events. I could’ve have been happier with the turnout of this event, and I am so thankful to have learned more about concert marketing, merchandise design, and the artist approval process.
TIGERLANDS - ‘26
T-shirt and Baby Tee Design
Bandana, Sticker Sheet, and Plushie
Poster Design
Tigerlands Map
Mustard Poster
Main Tigerlands Poster
DJ Mandy Poster
Senior Picnic, a new event from us, was our last event of the 2025-2026 school year. No better way to celebrate our school year than by celebrating our senior graduating. We will surely miss them all, but we wanted to host an event to celebrate them all together before they cross the stage. This was the first time I dabbled in color grading and specific photo retouching in Photoshop. Inspired by the obvious, picnics, the event resulted in a great turnout that centered on students first!
Senior Picnic
Senior Picnic Main Flyer
Senior Picnic Sticker
A brand new event from us, but it proved to be one of the biggest going into Tigerlands. To find our Tigerlands student opener, 9 performers across all genres competed for the spot…but only one can win! Inspired by the 60s Woodstock Festivals, Battle of the Bands brought 250+ students together on the DeRosa University Center Lawn for a long night filled with great music. Local vendors and endless food, the night ended with our Tigerlands announcement.
Battle of the Bands
Battle of the Bands Secondary Poster
Battle of the Bands Main Poster
Battle of the Bands Sticker
Getaways are a signature event within A&E, providing students with heavily discounted tickets to experience off-campus activities. Past Getaways have included Disney, sporting events, Six Flags, and more! Though A&E mainly focuses on events, Getaway acts as A&E’s few activities not provided in a “typical” event format. We wanted to play into the baseball theme and included Oracle Park and some vintage-style elements/coloring, resulting in a fully sold-out Getaway to the opening game.
Giants Getaway
Giants Getaway Main Poster
Giants Getaway Secondary Poster
Originally, this was my event idea when I was an event programmer, and I am so glad it was realized in a new direction! I gained inspiration from the event in San Francisco, SF Cake Day, just because I missed it every year (haha). An event that symbolized a cute outing turned into an all-you-can-eat cake/tea party. Filled with different styles of cake and a cake decorating competition. Inspiration came from “cool girl” tea parties with vintage elements, resulting in a great turnout for this new, experimental event.
Pacific Cake Day
Cake Day Main Poster
Cake Day Interest Post
Y2K Dance, a rebrand of Y2K Party, brings the early 2000s back to Pacific. Filled with 2000s hits and free food, Y2K Dance lets students let their hair down and dance. When developing this marketing plan, we tried to figure out which part of the early 2000s we liked best, and we cannot forget the computers. Inspired by those old computer pop-ups, the Y2K Dance brings the early 2000s back from the past!
As an event that is starting to become a signature event, the numbers are growing. Overall, resulting in 80+ students coming to experience the past.
Y2K Dance
Y2K Dance Poster
Y2K Sticker
A&E’s signature Valentine’s event for all the partners, gals, pals, and friends at Pacific! Filled out tons of freebies, raffles, and lovely photo opportunities, Be Our Valentine allows students to feel the love A&E for our fellow students. Usually bringing in big attendance numbers, we wanted to rethink the theming. Opting for vintage styles, valentines, and stamps, this year’s marketing aims to capture the love surrounding the holiday.
In the past, this event was highly attended. This year, we continue to hold these numbers with 200+ students coming to make bouquets, dipping strawberries in the chocolate fountain, and entering raffles.
Be Our Valentine
Be Our Valentine Main Poster
Be Our Valentine Secondary Poster
One of the biggest days for all football fans is the Super Bowl. Traditionally accompanied by friends, food, and a big screen, most college students might not have that atmosphere. Even if students do, the Super Bowl Watch Party aims to bring people watching solo or in big groups into one spot to enjoy the biggest football game of the year. Inspired by vintage football T-shirts you could get at the thrift, the rollout included vintage graphics and a video, resulting in over 150 attendees to celebrate together.
Super Bowl Watch Party
Super Bowl Watch Party Flyer
Super Bowl Watch Party Sticker
Pacific Chopped, a cooking competition inspired by “Chopped”, was the first cooking competition the Arts & Entertainment department has hosted. Three rounds, all critiqued by a panel of judges, gave students the real taste of what the original show is like. When creating the main flyer, it was essential to create cooking motifs throughout. I “burned” the words within the cutting board on a busy kitchen table, much like what the contestants would be experiencing. Though trying to create a blend between cooking and the A&E brand was hard, I believe it was a great way to merge the two. Utilizing the brand font in a new, event-oriented way and keeping key assets the same created a seamless transition. The marketing resulted in a successful competition with over 70 attendees.
Pacific Chopped
Pacific Chopped Flyer
Pacific Chopped Chef Interest Flyer
Pacific Forró provided students with a chance to learn and embrace a traditional Brazilian dance, Forró. The dance, originally performed with a partner, was paired with live music from a Brazilian band and delicious food from the region. The design, inspired by Brazilian Cordel Woodcuts, as well as the dance, both hail from Northern Brazil. Translating the historical and artistically relevant woodcuts to event flyers was a joy, authentically approaching this project with the event coordinator. Different elements from woodcuts built the rest of this marketing campaign when it came to design and intent.
The ballroom was filled with traditional Brazilian food, sounds from a banda, and dancing. Throughout this roll out, we were able to bring out 60 students to experience this one-of-a-kind event.
Pacific Forró - Dance Class
Pacific Forró Flyer
Pacific Forró Sticker
The JAM (Jewelry, Art, and Music) Market gave students the chance to shop from 11 vendors. A hybrid of Night Market and Thrift Pop-Ups, the JAM Market featured a wide selection of crafty items and 6 live performers. Students had a constant revolving door of music, from R&B to jazz, while shopping for handcrafted jewelry, drawings, and more! When creating this design, I had to keep the nature of the event in mind – new, fresh, crafty, and whimsical.
I created the deliverables with a constant “scrapbook feel”, driving home the A (Art) of this market. Individual assets, such as the little stickers, maintain the aspects of the market. This was one of the first events where I got into sticker design, and this tape with the custom stickers on the outside creates a unique A&E sticker. Resulting in free swag for students, but also free marketing for us in the future.
For the first time this event has run, we generated over 300 attendees – all shopping, watching, laughing, and enjoying.
JAM Market
JAM Market Main Flyer
JAM Market Performer Flyer
JAM Market Sticker
The Brickyard Event Series encapsulates a multitude of different events hosted on campus, from open mics to poetry slams. Going into our spring ‘26 semester, the Brickyard themes are bolder and more frequent than ever. I wanted to revisit the Brickyard theme, logo, and vibe to kick off our year of refreshing themes. After consulting with the event lead and co-chair, I created a cohesive template that can transcend themes just like the nature of Brickyards.
This semester has pushed the envelope on what our signature Brickyard series can mean, making it the most frequent but exciting project to work on. Designing and curating 6 Brickyards, attendance increased and remained consistent with about 100 attendees every other Thursday!
Brickyard Event Series
Brickyard: Election Karaoke
Brickyard: Date Night Flyer
Brickyard: Boileryard
Brickyard: Spring Open Mic
DeStress Fest is an annual A&E event hosted at the end of the fall semester during exam time to help students, well, destress! Typically, our second biggest event of the fall semester, we transform our University Center into a winter wonderland, with an average attendance of 650 students. This was my first task stepping into this role, executing over 30 deliverables in 3 weeks from the day of the event.
DeStress Fest
The day I was hired, I went straight into a meeting with the event programmer to capture her vision for this Pacific tradition. Overall, settling on the iconic “DeStress” plaid and an overall musical festival vibe with the main marketing. Though the time constraint was looming over us, with some task delegation to our Creative Services team executed everything seamlessly.
Cover Of Activity Map (Instagram)
Main Promo Graphic
Cover For Raffle Post (Instagram)
The shirt contains a straightforward design to make us easily visible to team members during events while keep out professionalism. The back contains a festival-like design with all of our signature events from the current and previous years. The zip-up, though different, still contains the principles of the first design, but instead the front and backs are reversed. The font contains a stylish design and the back features our logo. And, of course, both designs feature a tiger motif to tie it back into Pacific!
I was able to dabble in apparel design for the first time in my creative career, creating both a t-shirt and a zip-up design. Drawing inspiration from our various A&E events and the Pacific mascot, a tiger, I was able to create a unique design that showcases the school, the team, and our stylish taste.
Staff Apparel
Front of T-Shirt
Back of T-Shirt
Front of Zip-Up
Back of Zip-Up
Check out more of my social media ASUOP A&E marketing on my Gondola page or the ASUOP A&E Instagram: @asuopae
Brought onto the team in August of 2025 and concluding my position there early November 2025, though my time was short, I was able to learn some of my most valuable skills during this role. Battling large-scale event planning for the first time was a challenge, but through it, I was able to enhance my project management, time management, organizational skills, and most of all — adaptability. As an event planner, I was able to plan 2 events on campus: Pacific Night Market and Halloween Vintage Pop-Up. Alongside planning these events, I was able to provide event support for 8 events planned by various team members. Ranging from music, art, and gaming, every event was unique in both its theme and challenges. I was able to strengthen my own skills as well as my teamwork skills, which proved to be extremely valuable in this environment.
EVENT COORDINATOR
An event inspired by the various night markets across Asia, the Pacific Night Market aimed to bring outside vendors, student organizations, student/local musicians, and Pacific students together under the stars. Amelia Miller (co-lead/co-chair) and I were able to secure 6 food vendors across various cultures, over 15 student organizations, and 4 musicians, all free for the students. Our efforts resulted in a 300% increase from expected attendance, selling out of every food voucher within the first hour of the three-hour event.
Being able to bring these experiences, such as different kinds of food and free performances, was truly a joy to see. A lot of students are unable to go off campus and enjoy live music, so to know we could all bond within music for FREE was the biggest achievement for the both of us!
Pacific Night Market
Pacific Night Market Poster 1
Pacific Night Market Poster 2
This was the second consecutive year the Halloween Vintage Pop-Up was brought to the campus. Our Vintage Pop-Up series has been widely popular in past years. Going into it, Sara Bakken (co-lead) and I knew we wanted to make it different while providing the students with the same experience they expected from past years. We settled with 12 vendors, including a coffee vendor, for the fall vibes. All 11 thrift clothing vendors were brought in locally and from the surrounding Bay Area, each bringing a different sense of style for students to choose from, perfect for the Halloween season. We also added the opportunity to join the costume contest to enter a raffle for a 50 in. TV and other Halloween-related prizes!
Halloween has always been my favorite holiday, and seeing people show up and show out in their various Halloween costumes added to the atmosphere at the event. As well as getting feedback for the vendors and building that community and work relationship with them all!
Halloween Vintage Pop-Up
Halloween Vintage Pop-Up Poster
Students Shopping
Students at Permanent Jewelry