ASUOP A&E
ASUOP A&E (ASSOCIATED STUDENTS OF THE UNIVERSITY OF THE PACIFIC, ARTS & ENTERTAINMENT) STRIVES TO CREATE LIFE-LONG MEMORIES THROUGH EVENTS AT PACIFIC.
Promoted in November 2025, my role as a Marketing Coordinator has been the most rewarding job in my professional career. With this role, I plan, create, and facilitate all marketing for our various on-campus events—ranging from cultural events to school-wide concerts and everything in between. My experience as a past event programmer has helped me connect with each programmer to find how we can tailor all the promotions to achieve the best turnout possible. I have created a brand new organizational system to improve transparency and efficiency, transformed A&E goals and aesthetic, and curated a safe, collaborative space for all team members.
MARKETING COORDINATOR
A brand new event from us, but it proved to be one of the biggest going into Tigerlands. To find our Tigerlands student opener, 9 performers across all genres competed for the spot…but only one can win! Inspired by the 60s Woodstock Festivals, Battle of the Bands brought students together on the DeRosa University Center Lawn for a long night filled with great music. Local vendors and endless food, the night ended with our Tigerlands announcement. Battle of the Bands left students hungry and excited for Tigerlands!
Battle of the Bands
Battle of the Bands Main Poster
Battle of the Bands Secondary Poster
Battle of the Bands Sticker
Getaways are a signature event within A&E, providing students with heavily discounted tickets to experience off-campus activities. Past Getaways have included Disney, sporting events, Six Flags, and more! Though A&E mainly focuses on events, Getaway acts as A&E’s few activities not provided in a “typical” event format. We wanted to play into the baseball theme and included Oracle Park and some vintage-style elements/coloring.
Giants Getaway
Giants Getaway Main Poster
Giants Getaway Secondary Poster
Originally, this was my event idea when I was an event programmer, and I am so glad it was realized in a new direction! I gained inspiration from the event in San Francisco, SF Cake Day, just because I missed it every year (haha). An event that symbolized a cute outing turned into an all-you-can-eat cake/tea party. Filled with different styles of cake and a cake decorating competition. Inspiration came from “cool girl” tea parties with vintage elements.
Pacific Cake Day
Cake Day Main Poster
Cake Day Interest Post
Y2K Dance, a rebrand of Y2K Party, brings the early 2000s back to Pacific. Filled with 2000s hits and free food, Y2K Dance lets students let their hair down and dance. When developing this marketing plan, we tried to figure out which part of the early 2000s we liked best, and we cannot forget the computers. Inspired by those old computer pop-ups, the Y2K Dance brings the early 2000s back from the past!
Y2K Dance
A&E’s signature Valentine’s event for all the partners, gals, pals, and friends at Pacific! Filled out tons of freebies, raffles, and lovely photo opportunities, Be Our Valentine allows students to feel the love A&E for our fellow students. Usually bringing in big attendance numbers, we wanted to rethink the theming. Opting for vintage styles, valentines and stamps, this year’s marketing aims to capture the love surrounding the holiday.
Be Our Valentine
Y2K Dance Poster
Y2K Sticker
Be Our Valentine Main Poster
Be Our Valentine Secondary Poster
One of the biggest days for all football fans is the Super Bowl. Traditionally accompanied by friends, food, and a big screen, most college students might not have that atmosphere. Even if students do, the Super Bowl Watch Party aims to bring people watching solo or in big groups into one spot to enjoy the biggest football game of the year. Inspired by vintage football T-shirts you could get at the thrift, the rollout included vintage graphics and a video.
Super Bowl Watch Party
Super Bowl Watch Party Flyer
Super Bowl Watch Party Sticker
Pacific Chopped, a cooking competition inspired by “Chopped”, was the first cooking competition the Arts & Entertainment department has hosted. Three rounds, all critiqued by a panel of judges, gave students the real taste of what the original show is like. When creating the main flyer, it was essential to create cooking motifs throughout. I “burned” the words within the cutting board on a busy kitchen table, much like what the contestants would be experiencing. Though trying to create a blend between cooking and the A&E brand was hard, I believe it was a great way to merge the two. Utilizing the brand font in a new, event-oriented way and keeping key assets the same created a seamless transition.
Pacific Chopped
Pacific Chopped Flyer
Pacific Chopped Chef Interest Flyer
Pacific Forró provided students with a chance to learn and embrace a traditional Brazilian dance, Forró. The dance, originally performed with a partner, was paired with live music from a Brazilian band and delicious food from the region. The design, inspired by Brazilian Cordel Woodcuts, as well as the dance, both hail from Northern Brazil. Translating the historical and artistically relevant woodcuts to event flyers was a joy, authentically approaching this project with the event coordinator. Different elements from woodcuts built the rest of this marketing campaign when it came to design and intent.
Pacific Forró - Dance Class
Pacific Forró Flyer
Pacific Forró Sticker
The JAM (Jewelry, Art, and Music) Market gave students the chance to shop from 11 vendors. A hybrid of Night Market and Thrift Pop-Ups, the JAM Market featured a wide selection of crafty items and 6 live performers. Students had a constant revolving door of music, from R&B to jazz, while shopping for handcrafted jewelry, drawings, and more! When creating this design, I had to keep the nature of the event in mind – new, fresh, crafty, and whimsical.
I created the deliverables with a constant “scrapbook feel”, driving home the A (Art) of this market. Individual assets, such as the little stickers, maintaining the aspects of the market. This was one of the first events where I got into sticker design, and this tape with the custom stickers on the outside creates a unique A&E sticker. Resulting in free swag for students, but also free marketing for us in the future.
JAM Market
JAM Market Main Flyer
JAM Market Performer Flyer
JAM Market Sticker
The Brickyard Event Series encapsulates a multitude of different events hosted on campus, from open mics to poetry slams. Going into our spring ‘26 semester, the Brickyard themes are bolder and more frequent than ever. I wanted to revisit the Brickyard theme, logo, and vibe to kick off our year of refreshing themes. After consulting with the event lead and co-chair, I created a cohesive template that can transcend themes just like the nature of Brickyards.
This semester has pushed the envelope on what our signature Brickyard series can mean, making it the most frequent but exciting project to work on!
Brickyard Event Series
Brickyard: Date Night Flyer
Brickyard: Election Karaoke
DeStress Fest is an annual A&E event hosted at the end of the fall semester during exam time to help students, well, destress! Typically, our second biggest event of the fall semester, we transform our University Center into a winter wonderland, with an average attendance of 650 students. This was my first task stepping into this role, executing over 30 deliverables in 3 weeks from the day of the event.
DeStress Fest
Brickyard: Boileryard
Brickyard: Spring Open Mic
The day I was hired, I went straight into a meeting with the event programmer to capture her vision for this Pacific tradition. Overall, settling on the iconic “DeStress” plaid and an overall musical festival vibe with the main marketing. Though the time constraint was looming over us, with some task delegation to our Creative Services team executed everything seamlessly.
Main Promo Graphic
Cover Of Activity Map (Instagram)
Cover For Raffle Post (Instagram)
The shirt contains a straightforward design to make us easily visible to team members during events while keep out professionalism. The back contains a festival-like design with all of our signature events from the current and previous years. The zip-up, though different, still contains the principles of the first design, but instead the front and backs are reversed. The font contains a stylish design and the back features our logo. And, of course, both designs feature a tiger motif to tie it back into Pacific!
I was able to dabble in apparel design for the first time in my creative career, creating both a t-shirt and a zip-up design. Drawing inspiration from our various A&E events and the Pacific mascot, a tiger, I was able to create a unique design that showcases the school, the team, and our stylish taste.
Staff Apparel
Front of T-Shirt
Back of T-Shirt
Front of Zip-Up
Back of Zip-Up
Check out more of my social media ASUOP A&E marketing on my Gondola page or the ASUOP A&E Instagram: @asuopae
Brought onto the team in August of 2025 and concluding my position there early November 2025, though my time was short, I was able to learn some of my most valuable skills during this role. Battling large-scale event planning for the first time was a challenge, but through it, I was able to enhance my project management, time management, organizational skills, and most of all — adaptability. As an event planner, I was able to plan 2 events on campus: Pacific Night Market and Halloween Vintage Pop-Up. Alongside planning these events, I was able to provide event support for 8 events planned by various team members. Ranging from music, art, and gaming, every event was unique in both its theme and challenges. I was able to strengthen my own skills as well as my teamwork skills, which proved to be extremely valuable in this environment.
EVENT COORDINATOR
An event inspired by the various night markets across Asia, the Pacific Night Market aimed to bring outside vendors, student organizations, student/local musicians, and Pacific students together under the stars. Amelia Miller (co-lead/co-chair) and I were able to secure 6 food vendors across various cultures, over 15 student organizations, and 4 musicians, all free for the students. Our efforts resulted in a 300% increase from expected attendance, selling out of every food voucher within the first hour of the three-hour event.
Being able to bring these experiences, such as different kinds of food and free performances, was truly a joy to see. A lot of students are unable to go off campus and enjoy live music, so to know we could all bond within music for FREE was the biggest achievement for the both of us!
Pacific Night Market
Pacific Night Market Poster 1
Pacific Night Market Poster 2
This was the second consecutive year the Halloween Vintage Pop-Up was brought to the campus. Our Vintage Pop-Up series has been widely popular in past years. Going into it, Sara Bakken (co-lead) and I knew we wanted to make it different while providing the students with the same experience they expected from past years. We settled with 12 vendors, including a coffee vendor, for the fall vibes. All 11 thrift clothing vendors were brought in locally and from the surrounding Bay Area, each bringing a different sense of style for students to choose from, perfect for the Halloween season. We also added the opportunity to join the costume contest to enter a raffle for a 50 in. TV and other Halloween-related prizes!
Halloween has always been my favorite holiday, and seeing people show up and show out in their various Halloween costumes added to the atmosphere at the event. As well as getting feedback for the vendors and building that community and work relationship with them all!
Halloween Vintage Pop-Up
Halloween Vintage Pop-Up Poster
Students Shopping
Students at Permanent Jewelry