ASUOP A&E (ASSOCIATED STUDENTS OF THE UNIVERSITY OF THE PACIFIC, ARTS & ENTERTAINMENT) STRIVES TO CREATE LIFE-LONG MEMORIES THROUGH EVENTS AT PACIFIC.

MARKETING DIRECTOR

Promoted in November 2025, my role as a Marketing Director has been the most rewarding job in my professional career. With this role, I plan, create, and facilitate all marketing for our various on-campus events—ranging from cultural events to school-wide concerts and everything in between. My experience as a past event programmer has helped me connect with each programmer to find how we can tailor all the promotions to achieve the best turnout possible. I have created a brand new organizational system to improve transparency and efficiency, transformed A&E goals and aesthetic, and curated a safe, collaborative space for all team members.

DeStress Fest is an annual A&E event hosted at the end of the fall semester during exam time to help students, well, destress! Typically, our second biggest event of the fall semester, we transform our University Center into a winter wonderland, with an average attendance of 650 students. This was my first task stepping into this role, executing over 30 deliverables in 3 weeks from the day of the event.

DeStress Fest

The day I was hired, I went straight into a meeting with the event programmer to capture her vision for this Pacific tradition. Overall, settling on the iconic “DeStress” plaid and an overall musical festival vibe with the main marketing. Though the time constraint was looming over us, with some task delegation to our Creative Services team executed everything seamlessly.

Main Promo Graphic

Cover Of Activity Map (Instagram)

Cover For Raffle Post (Instagram)

The Brickyard Event Series encapsulates a multitude of different events hosted on campus, from open mics to poetry slams. Going into our spring ‘26 semester, the Brickyard themes are bolder and more frequent than ever. I wanted to revisit the Brickyard theme, logo, and vibe to kick off our year of refreshing themes. After consulting with the event lead and co-chair, I created a cohesive template that can transcend themes just like the nature of Brickyards.

Our first Brickyard of the spring semester, WOW Karaoke in collaboration with Pacific Orientation, sets the foundation for future Brickyards. With the theme of construction, I settled on a yellow monochromatic color palette with elements that amplify the theme. Along with that ,I created a sticker that is universal and can be presented at every installment of this series!

Brickyard Event Series

Main Event Flyer

WOW Karaoke Instagram Story 1

WOW Karaoke Instagram Story 2

I was able to dabble in apparel design for the first time in my creative career, creating both a t-shirt and a zip-up design. Drawing inspiration from our various A&E events and the Pacific mascot, a tiger, I was able to create a unique design that showcases the school, the team, and our stylish taste.

Staff Apparel

The shirt contains a straightforward design to make us easily visible to team members during events while keep out professionalism. The back contains a festival-like design with all of our signature events from the current and previous years. The zip-up, though different, still contains the principles of the first design, but instead the front and backs are reversed. The font contains a stylish design and the back features our logo. And, of course, both designs feature a tiger motif to tie it back into Pacific!

Front of T-Shirt

Back of T-Shirt

Front of Zip-Up

Back of Zip-Up

Check out more of my social media ASUOP A&E marketing on my Gondola page or the ASUOP A&E Instagram: @asuopae

EVENT COORDINATOR

Brought onto the team in August of 2025 and concluding my position there early November 2025, though my time was short, I was able to learn some of my most valuable skills during this role. Battling large-scale event planning for the first time was a challenge, but through it, I was able to enhance my project management, time management, organizational skills, and most of all — adaptability. As an event planner, I was able to plan 2 events on campus: Pacific Night Market and Halloween Vintage Pop-Up. Alongside planning these events, I was able to provide event support for 8 events planned by various team members. Ranging from music, art, and gaming, every event was unique in both its theme and challenges. I was able to strengthen my own skills as well as my teamwork skills, which proved to be extremely valuable in this environment.

An event inspired by the various night markets across Asia, the Pacific Night Market aimed to bring outside vendors, student organizations, student/local musicians, and Pacific students together under the stars. Amelia Miller (co-lead/co-chair) and I were able to secure 6 food vendors across various cultures, over 15 student organizations, and 4 musicians, all free for the students. Our efforts resulted in a 300% increase from expected attendance, selling out of every food voucher within the first hour of the three-hour event.

Being able to bring these experiences, such as different kinds of food and free performances, was truly a joy to see. A lot of students are unable to go off campus and enjoy live music, so to know we could all bond within music for FREE was the biggest achievement for the both of us!

Pacific Night Market

Pacific Night Market Poster 2

Pacific Night Market Poster 1

This was the second consecutive year the Halloween Vintage Pop-Up was brought to the campus. Our Vintage Pop-Up series has been widely popular in past years. Going into it, Sara Bakken (co-lead) and I knew we wanted to make it different while providing the students with the same experience they expected from past years. We settled with 12 vendors, including a coffee vendor, for the fall vibes. All 11 thrift clothing vendors were brought in locally and from the surrounding Bay Area, each bringing a different sense of style for students to choose from, perfect for the Halloween season. We also added the opportunity to join the costume contest to enter a raffle for a 50 in. TV and other Halloween-related prizes!

Halloween has always been my favorite holiday, and seeing people show up and show out in their various Halloween costumes added to the atmosphere at the event. As well as getting feedback for the vendors and building that community and work relationship with them all!